Client Overview:
Our client, a prominent medical tourism company based in Turkey, has been offering world-class medical procedures to international patients. From cosmetic surgeries to complex medical treatments, they’ve been a beacon of trust and quality. However, despite their excellent services, they weren’t attracting the international clientele they deserved online.
Disclaimer: Due to our privacy agreement, specific details about the medical tourism company in this case study are withheld. Watsspace remains dedicated to ensuring our clients’ data and trust are always protected.
The Challenge:
- International Reach: The company aimed to expand its visibility and attract patients from different parts of the world.
- Competition: Turkey’s medical tourism sector is fiercely competitive. Standing out amongst numerous competitors was essential.
- Brand Perception: Establishing themselves as a trustworthy and top-tier medical destination for potential patients across the globe.
Watsspace to the Rescue:
Mustafa Chakmak, the head of Watsspace, dove deep into understanding the core challenges. “In a domain as sensitive as medical tourism, the strategy must not just be about visibility but also about credibility,” he remarked.
Our Step-by-Step Strategy Implementation:
I. Strategy Development: We started with a deep dive into their services, understanding the nuances of medical tourism in Turkey, and identifying their USPs.
II. Keyword Research: Considering the global audience, our keyword strategy encompassed various languages and regions, focusing on terms potential patients might use.
III. Content Creation: Collaboratively, we created patient testimonials, recovery journey videos, and informative articles on medical procedures. This not only boosted SEO but provided real value to potential patients.
IV. Website Optimization: The website was revamped to make it multilingual and mobile-responsive, ensuring accessibility for international patients.
V. Advertising: Targeted Google Ads campaigns were initiated focusing on regions from where most medical tourists hailed. Social media ads showcased patient testimonials and success stories.
VI. Social Media Campaigns: Regular posts, patient stories, and Q&A sessions with doctors positioned the client as an industry leader.
VII. Email Marketing: An informative newsletter was initiated, sharing the latest in medical advancements, patient stories, and the beauty of Turkey as a medical destination.
VIII. Analytics & Reporting: Regular monitoring helped pivot strategies, ensuring optimal performance.
IX. Continuous Optimization: Regular updates on procedures, patient testimonials, and medical blogs kept the website’s content fresh and relevant.
X. Ongoing Support: Watsspace ensured the client was always in the loop, making them an integral part of the strategy and decision-making process.
The Results:
- 150% Increase in International Traffic: Within six months, the website saw a surge in international visitors.
- 80% Growth in Procedure Bookings: The content and advertising strategies translated into real-world bookings.
- Strong Brand Establishment: The client emerged as one of the top 3 medical tourism destinations in Turkey, as per online polls and searches.
Client Testimonial:
“Our collaboration with Watsspace, and especially with Mustafa Chakmak, was a turning point for our medical tourism venture. Mustafa’s insights, combined with his team’s impeccable execution, transformed our online presence. Every strategy was well-thought-out, and the results speak for themselves. A heartfelt thank you to the Watsspace team!”
– CEO, Medical Tourism Company
“Working with Mustafa and the Watsspace crew was enlightening. They don’t just ‘do’ digital marketing; they live it. Every challenge was an opportunity, and their innovative approach has set us on a trajectory of undeniable growth.”
– Head of International Relations, Medical Tourism Company
Conclusion:
At Watsspace, we believe in results that matter. And for a medical tourism company, what mattered was trust, credibility, and international visibility. Our customized strategy, reflecting our core values of innovation, commitment, and forward-thinking, ensured that the client not only achieved but surpassed their objectives.
For businesses seeking to carve their niche in the vast digital cosmos, Watsspace is the beacon that can guide, uplift, and ensure success. Our journey with the medical tourism company is a testament to what we can achieve together. Discover your potential with Watsspace! 🌌🚀
