Background
Real estate in Chicago is fiercely competitive. With thousands of agents vying for a limited number of properties and potential clients, having a strong digital presence can make a significant difference. In early 2023, a prominent Real Estate Agent from Chicago approached Watsspace to supercharge their digital marketing efforts. The agent faced challenges with low website traffic, an unoptimized website, and ineffective digital ad campaigns.
Disclaimer: Specific details in this case study are anonymized due to a privacy agreement with the client.
Objectives
- Increase organic website traffic through SEO optimization.
- Optimize the website for improved user experience and conversion.
- Design and implement effective digital ad campaigns for lead generation.
- Enhance brand awareness and engagement through social media platforms.
The Watsspace Approach
Strategy Development: After understanding the agent’s business model, Watsspace crafted a comprehensive digital marketing plan targeting potential homebuyers and sellers in the Chicago area.
Content Creation: Watsspace produced localized content, showcasing properties and neighborhoods in Chicago, complemented with videos and infographics which resonated with local audiences.
Website Optimization: The Watsspace team revamped the website design, ensuring mobile-responsiveness, improved site speed, and on-page SEO, making the website both user and search-engine friendly.
Advertising: Using both Google Ads and social media advertising, targeted campaigns were launched, focusing on specific demographics and geographical areas within Chicago.
Social Media and Email Marketing: With engaging posts and interactive content, the agent’s social media presence grew exponentially. Simultaneously, potential leads were nurtured with periodic email newsletters featuring property listings and real estate tips.
Analytics & Reporting: Watsspace’s meticulous tracking showed a 150% increase in website traffic, a 70% improvement in website engagement rates, and a 45% uptick in lead conversions within the first six months.
Continuous Optimization: Keywords, ad copies, and landing pages were consistently refined based on data-driven feedback, ensuring maximum ROI.
Outcomes
- The agent’s website traffic saw a threefold increase in six months.
- Ad campaigns achieved a 30% higher conversion rate.
- Social media platforms garnered 50% more followers, leading to increased brand awareness.
- The real estate agent reported a 40% increase in property inquiries and a 25% growth in closed deals within a year.
Client Testimonial
“Watsspace is nothing short of miraculous. Their dedication to understanding my business and crafting a strategy that was right for me was unparalleled. I’ve not only seen growth in my online presence but tangible results in my business. Thank you, Mustafa Chakmak, for leading such a brilliant team.“
