Running ads on X (formerly Twitter) can be an effective way to reach a wide audience and promote your business. However, some users face issues when trying to create ads on the platform. One common problem is receiving the error message: “You don’t have permission to create or edit ads in this campaign. Contact your business account admin to update your role or select from existing ads.” If you’re experiencing this issue, you’re not alone. In this blog post, we’ll explore why this error occurs, what might be causing it, and how to resolve the issue.
Understanding the Error: “You Don’t Have Permission to Create Ads”
This error message typically appears when there’s an issue with your account permissions, but in many cases, it’s more complicated than that. Users who encounter this error are often business admins with full permissions in their account, yet they’re still unable to create or edit ads. Here’s a breakdown of potential reasons why this could happen:
- Incorrect Role or Permissions: Even if you’re listed as the business admin, there may be a permissions setting that’s preventing you from composing promotable Tweets.
- Subscription Issues: X Ads may now require users to be subscribed to specific tiers, such as X Premium or X Premium+ (formerly Twitter Blue), in order to run ads.
- Account Verification Status: If your account is not verified under X Premium or Verified Organizations, you may not be able to create ads.
- Old Ad Accounts: If you’re using an old ad account (e.g., one you’ve used in the past), the issue might persist even if you have successfully published ads before.
Step-by-Step Guide to Troubleshooting X Ads Permission Issues
If you’re seeing the error message that says you don’t have permission to create or edit ads in X Ads, here’s a guide on how to troubleshoot and potentially resolve the issue:
1. Verify Your Role and Permissions
First, double-check your role and permissions in the Ads Manager:
- Log in to your X Ads Manager.
- Navigate to the Account Settings and confirm that you’re listed as an Account Administrator.
- Ensure that the option “Can compose promotable Tweets” is turned on in your account settings.
Even though you may already be listed as the account administrator, double-checking these settings ensures that no permissions have changed or been overlooked.
2. Check Your X Premium Subscription
Recent changes to the platform indicate that you may need a Premium or Premium+ subscription to run ads on X. Here’s how to check your subscription status:
- Log in to X and go to your profile settings.
- Check if your account is subscribed to X Premium (formerly Twitter Blue).
- If you’re not subscribed, you can sign up for X Premium here.
Subscribing to X Premium or Premium+ should allow you to run ads, as well as provide additional features like increased visibility, a verified checkmark, and the ability to post longer tweets.
3. Verify Account Verification Status
Even if you’re subscribed to X Premium, your account must be verified for you to publish ads. Ensure that your business or organization’s X account is verified under Verified Organizations. If your account is not verified, you may encounter the permissions issue.
To verify your organization, visit the Verified Organizations page and follow the steps to get verified. Once verified, the permissions error should no longer appear when you attempt to create ads.
4. Contact X Ads Support
If the above steps don’t resolve the issue, your next option is to contact X Ads Support for assistance. Unfortunately, support for X Ads has been reported as slow or unresponsive in recent times due to layoffs, but it’s still worth reaching out:
- Visit the X Ads Help Center and navigate to the support section.
- Submit a ticket explaining the issue in detail, including the error message and steps you’ve already taken to resolve it.
- Be patient, as response times may vary.
While you’re waiting for a response from X Ads Support, consider running ads on alternative platforms or using existing content in new ways to maintain your advertising momentum.
5. Test a New Ad Account
If you’re using an old ad account that hasn’t been active for some time, the error may persist even if your account is otherwise functional. One potential solution is to create a new ad account and try running ads from there:
- Go to Ads Manager and click on Create a New Account.
- Set up the new ad account with all necessary billing information and permissions.
- Attempt to create and publish your ads through the new account to see if the error is resolved.
Testing with a new account helps determine if the issue is tied to your original account or if it’s a platform-wide problem.
Conclusion
If you’re unable to create ads on X due to the “You don’t have permission” error, there are several steps you can take to troubleshoot the issue. Start by verifying your account role and permissions, ensuring you’re subscribed to X Premium, and checking your account’s verification status. If these steps don’t resolve the issue, consider contacting X Ads Support or trying to create a new ad account. While the platform has experienced some changes in support and ad tools, resolving this issue can help you take advantage of X Ads for your business growth.
