Shopify offers several pricing plans designed to suit businesses of all sizes, from small startups to large enterprises. If you’re wondering which Shopify plan is best for your business, it’s important to understand the features, costs, and benefits of each option. The right plan will depend on your specific needs, such as the size of your store, the features you require, and your budget. In this article, we will break down each Shopify plan to help you decide which one is the best fit for your online store.
Overview of Shopify Plans
Shopify currently offers five main plans:
- Shopify Starter: $5/month
- Basic Shopify: $39/month
- Shopify (Standard): $105/month
- Advanced Shopify: $399/month
- Shopify Plus: Custom pricing (starts around $2,000/month)
Each plan comes with its own set of features and limitations. Let’s dive into the specifics of each plan to help you figure out which one is right for your business.
Shopify Starter: Best for Beginners
The Shopify Starter plan is the most affordable option at just $5 per month. This plan is designed for those who want to sell on social media or embed buy buttons on an existing website. It’s ideal for individuals who don’t need a full-fledged online store but still want to start selling products online.
Key Features of Shopify Starter:
- Sell on social media platforms like Facebook and Instagram
- Simple checkout links
- Limited customization options
- No standalone online store (only buy buttons)
This plan is great for beginners who are just starting to test the waters of e-commerce. However, if you need a dedicated online store with more features, you may want to consider upgrading to a higher-tier plan.
Basic Shopify: Best for Small Businesses
The Basic Shopify plan, priced at $39 per month, is a popular option for small businesses. This plan provides you with everything you need to set up a full online store, making it an excellent choice for those who are just starting to build their brand but need more than the Starter plan.
Key Features of Basic Shopify:
- Full online store with e-commerce features
- Two staff accounts
- Unlimited products
- Discount codes and gift cards
- Basic reporting
- Shopify POS Lite for in-person sales
This plan is ideal for small businesses that need a professional online presence with essential features such as product listings, a checkout system, and customer support options. It’s a great starting point for any business looking to scale in the future.
Shopify (Standard): Best for Growing Businesses
The Shopify (Standard) plan, which costs $105 per month, is designed for businesses that are growing and need more advanced features. This plan includes all the features of the Basic plan, plus more robust tools to help you manage your store more efficiently.
Key Features of Shopify (Standard):
- All Basic plan features
- Five staff accounts
- Professional reporting
- Lower transaction fees than the Basic plan
- More advanced tools for scaling your business
This plan is ideal for businesses that are seeing growth and need additional tools to help them manage their store, track performance, and reduce transaction fees. It’s a good fit for those who are ready to take their online business to the next level.
Advanced Shopify: Best for Large-Scale Operations
The Advanced Shopify plan, priced at $399 per month, is designed for larger businesses with higher sales volumes and more complex needs. It offers more advanced features for managing larger inventories and provides greater control over your shipping and reporting.
Key Features of Advanced Shopify:
- All Standard plan features
- 15 staff accounts
- Advanced reporting, including custom reports
- Third-party calculated shipping rates
- Lower transaction fees than the Standard plan
If your business is scaling rapidly and you need more control over reporting, shipping, and staff access, the Advanced Shopify plan is the best option. It offers powerful tools that make managing a large-scale operation easier and more efficient.
Shopify Plus: Best for Enterprises
Shopify Plus is the enterprise-level plan, with custom pricing that typically starts around $2,000 per month. This plan is designed for high-volume merchants and businesses that require advanced features and dedicated support.
Key Features of Shopify Plus:
- All Advanced plan features
- Unlimited staff accounts
- Dedicated account manager
- Advanced automation tools (Shopify Flow, Launchpad)
- 24/7 priority support
Shopify Plus is perfect for large enterprises that need a highly scalable platform, customization, and priority support. It’s best suited for businesses processing thousands of orders per day or those with a global presence that requires sophisticated tools and dedicated resources.
Which Shopify Plan is Best for You?
The right Shopify plan for you will depend on the size and scale of your business:
- Shopify Starter is best for those just starting out or selling through social media.
- Basic Shopify is ideal for small businesses needing a complete online store with essential features.
- Shopify (Standard) is the best choice for growing businesses that require more advanced tools and lower transaction fees.
- Advanced Shopify is for large-scale operations needing advanced reporting and shipping features.
- Shopify Plus is perfect for enterprises and high-volume businesses that need advanced features and dedicated support.
Conclusion
Which Shopify plan is best? It ultimately depends on your business’s size, sales volume, and specific needs. Shopify offers flexible pricing options to accommodate businesses at every stage of growth, from beginners to enterprise-level operations. By choosing the plan that best fits your current and future needs, you can ensure your online store has the tools and features necessary for success.
