Google Ads certifications have become a vital part of professional development for digital marketers looking to enhance their skills in online advertising. These certifications not only validate your knowledge but also help you stand out in a competitive job market. However, one of the common questions many marketers and business owners have is: “Are Google Ads certifications free?” In this blog post, we’ll explore the cost (or lack thereof) of Google Ads certifications, how you can get certified, and why earning these certifications can be a valuable investment in your career.
What Are Google Ads Certifications?
Google Ads certifications are professional accreditations provided by Google through its online learning platform, Google Skillshop. These certifications validate your proficiency in various areas of Google Ads, including search campaigns, display campaigns, video ads, and more. By earning a certification, you demonstrate your ability to create, manage, and optimize campaigns effectively, making you a more credible candidate for marketing roles or client projects.
Are Google Ads Certifications Free?
Yes, Google Ads certifications are completely free. You can earn these certifications at no cost through Google Skillshop. There are no fees to access the learning materials, take the certification exams, or maintain your certification over time.
Previously, Google Ads certification exams were part of the Google Partners Program and came with a fee. However, in recent years, Google has made the process more accessible by eliminating exam fees and providing free online courses and study guides through Skillshop. This change has made it easier for both professionals and businesses to upskill and stay competitive in the digital marketing industry.
How to Get Free Google Ads Certifications
To earn a free Google Ads certification, you’ll need to follow a few simple steps. Google offers multiple certifications through Skillshop, and each one is designed to test your knowledge in a specific area of Google Ads. Here’s how to get started:
1. Create a Google Skillshop Account
The first step is to create an account on Google Skillshop. Skillshop is Google’s official online learning platform where you can access free courses on various Google products, including Google Ads. After signing up, you’ll have access to all the learning paths and certifications available.
2. Choose Your Certification Path
Google offers several certifications, each focusing on a different aspect of Google Ads. These include:
- Google Ads Search Certification: Focuses on search campaigns, keyword bidding, and ad relevance.
- Google Ads Display Certification: Covers display campaigns using Google’s Display Network.
- Google Ads Video Certification: Specializes in running video ads on YouTube and other platforms.
- Google Ads Shopping Certification: Ideal for e-commerce marketers promoting products via Shopping ads.
- Google Ads Apps Certification: Focuses on promoting mobile apps through app campaigns.
- Google Ads Measurement Certification: Covers performance tracking and analytics to optimize campaigns.
Select the certification that aligns with your career goals or the advertising needs of your business.
3. Complete the Learning Path
Once you’ve chosen your certification path, Skillshop offers a series of free online courses and lessons to help you prepare for the exam. These courses cover the key concepts, strategies, and best practices for using Google Ads effectively. The learning materials are designed to be accessible to both beginners and advanced marketers.
You can complete the learning path at your own pace, making it flexible for professionals with busy schedules.
4. Take the Certification Exam
After completing the learning path, you’ll be ready to take the certification exam. Each Google Ads certification exam consists of multiple-choice questions that test your knowledge of the specific ad type you’ve chosen. The exams are available online, and you can take them directly through the Skillshop platform.
There is no cost to take the exam, and if you don’t pass on your first attempt, you can retake it after 24 hours. Once you pass, you’ll receive a digital certificate and badge that you can display on your LinkedIn profile or resume.
What Is the Value of a Free Google Ads Certification?
Although Google Ads certifications are free, they offer significant value to professionals and businesses. Here’s why earning a Google Ads certification is a smart investment of your time:
1. Professional Credibility
Google Ads certifications are recognized worldwide and add credibility to your skills as a digital marketer. Whether you’re applying for a job, working as a freelancer, or managing ad campaigns for clients, being certified by Google sets you apart from competitors and shows that you have the expertise needed to run successful campaigns.
2. Stay Current with Industry Trends
Digital marketing is a fast-changing industry, and Google Ads is constantly evolving with new features and tools. Earning a Google Ads certification ensures that you stay up to date with the latest advertising trends, best practices, and platform updates. Google regularly updates its courses and exams to reflect the newest developments in the advertising world.
3. Improve Campaign Performance
The knowledge gained from completing Google’s certification courses can help you improve the performance of your ad campaigns. Whether it’s learning how to better target your audience, optimize ad copy, or reduce costs, these certifications teach you how to maximize your return on investment (ROI) from Google Ads.
4. Flexibility and Accessibility
Google Skillshop offers the flexibility to study and take exams at your own pace. Whether you’re working full-time or studying part-time, you can fit the learning process into your schedule. The fact that the certification is free makes it an accessible option for marketers at any stage of their career.
5. Access to Advanced Features
Some Google Ads certifications, such as the Measurement Certification, focus on advanced features like conversion tracking, remarketing, and analytics. These advanced skills are highly sought after in the digital marketing industry, making you more competitive and valuable to employers or clients.
How Long Does It Take to Get Google Ads Certified?
The time it takes to earn a Google Ads certification depends on your familiarity with Google Ads and how quickly you complete the courses and exam. For beginners, it may take anywhere from a few days to a couple of weeks to study and pass the exam. If you’re already experienced with Google Ads, you may be able to complete the process faster.
Each course module provides an estimated completion time, allowing you to plan your study sessions accordingly. Most exams last between 60 to 90 minutes, and you can take them at any time that’s convenient for you.
How Long Is the Certification Valid?
Google Ads certifications are valid for one year. After that, you’ll need to recertify by passing the updated exam for that certification. This ensures that your knowledge remains current and that you are up to date with the latest features and updates in Google Ads.
Conclusion
Google Ads certifications are free, but they offer immense value for professionals and businesses looking to improve their online advertising efforts. By earning a certification, you can enhance your skills, boost your credibility, and stay competitive in the digital marketing industry. With Google Skillshop offering free learning paths and exams, there’s no cost barrier to gaining the expertise you need to succeed with Google Ads.
